A prestige horror hit crushed awards, stalled at the checkout, sparked a platform flame war, and forced its own studio to jump into the replies.
The launch glow was very real
Back in late October 2023, Alan Wake 2 landed to serious applause.
Review scores came in hot, awards piled up at The Game Awards 2023, and Remedy called it their fastest-selling release ever.
By February 2024, sales passed 1.3 million copies, which looked solid on paper.
Then the money vibes got weird
After that early spike, momentum fizzled.
By late November 2024, Remedy Entertainment told investors the game still had not paid back development and marketing.
That only flipped in February 2025, once sales finally crossed 2 million and royalties kicked in.
Why...