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'Creative Control' miin de kansidarieshan dat grant ar restrict a recording artist liberty tu ida engage, explore, ahn experiment ina falarin ieria:
  • Prodokshan ideas — e.g. mien signature soun ar pattan.
  • Lyrical content — e.g. subject material (espeshali restriction fo politics ahn sensitive mata).
  • Collaborations — e.g. restriction fi wok wid artist wey av bhad bhad reputation wid di papilieshan (dis na self-explanatory)
  • Branding —e.g. signature luuk, fashan, merchandise, etc (mitingks dis na straightfaawud tew)

Nyuu Artists vs. Established Artists

Unlaik proven myuuzishan dat av bin fo di giem fi several ier, nyuu artist dat ah still green dem no go git a likl chance fi creative control.

Dem myuuzik deal go kom strapped wid a 'restrictive covenant' tu address a scenario wehn dem waan tu kantinyu churning owlt wok wey dey chaka-chaka microwave myuuzik. 'Tis aalwiez gut b'ness fi eni record label dem tu drop nyuu myuuzik dun wel-wel, yu nuo.

Anoda mieja kraasiz wid nof nyuu myuuzishan dey boht di wie dem handle b'ness ef dem git komplete freedom fi du suh fo fi-dem discretion -- mi talmboht di nid fi mek nof calculated muuv boht hu fi wok wid vs. hu fi tun dung wok ahn seh nuh tanks oan, mi gut.

Fi instance, jus kaaz myuuzishan dem a bosom cronies ar ef dem hapun fi somtaim shlip fo di siem bet dat nuh miin dem shud nau staat fi wok tigeda...

Ousomeba, a wel thought out collaboration can kriet powaful synergy ahn gut vibes wehn tu ar muo myuuzishan git tigeda wid a clearly seen beneficial objective fi both party dem.


Signature Soun ahn Branding

Signature soun jos miin artist USP (unique selling proposition) frahn a sonic pospektiv bot branding dey boht optics ahn aal dat jazz, yu nuo.

Ina oda wod, mi can pul i' dis wie:
  • Signature soun dey valiu created fi di kansyuuma ina distinguishable emotive wie chruu vocal performance ahn prodokshan.
  • Branding dey both artist connection wid piipl chruu di langwij af symbolism ahn indoschri approval.
N.B. Indoschri approval dey sopm dat go spiral ina long tori suh widowlt di nid tu expagorate di mata ah likl muo mek wi seh, i' bi endorsement frahn established artists, c-level big chairporsn, & third-parties eenai form af bot e no go limit tu dat onli jus suh yu nuo:
  • cosigns ahn constant supportive suoshal miidia mentions e.g. pan release af nyuu material ar oda ventures.
  • reconfirmation boht hau dem bi gud porsn fo di press e.g. during Radio, TV, red carpet interviews, etc.
  • invitations tu high profile brunches ahn dem oda private indoschri ivent tu enrich suoshal capital fi dat act dehof.
  • etc, yu niem am.
Az yu av probably noticed, branding dey lakwaiz, tied tu myuuzishan reputation frahn external pospektiv (wey fans si wid dem yai, hie wid dem ie ahn tingk boht myuuzishan X) ahn frahn internal pospektiv (wey oda artists, c-suite piipl ahn third-parties si wid dem yai, hie wid dem ie ahn tingk boht myuuzishan X).

Yu mos aalsuh nuo di myuuzik b'ness dey intertwined wid oda mienstream miidia kompini, ahn teknalaji kompini dem. Suh indoschri approval no go kom jus frahn piipl widin di b'ness self.

Plenti ah big big powaful third-party dem av enuff leverage tu pluck a star frahn thin air ef dem wahn tu, ahn wid fi dem discretion slow tings dung ef dem fain i' fit tu du suh. Dis dey anoda reason creative kontrol git used az a guidance tool suh dat di artist no go tingk af stepping uova for di rong shu lak ah chupid one wud.

Nau bak tu 'signature soun', eenai myuuzik b'ness deh ah artists wey STAAT nyuu trend, oda wey FOLO dem, ahn som dat go dung fi dem lane, particularly underground myuuzishan dat a less fond boht di nid tu git wid di mienstream program.

Di piipl wey folo trend a aaftin calculated artists wey av long figured owlt dis giem yu kiahn ple i' profitably by sucking di energy af nyuu blood i.e. nyuu promising creative artists fo di kom up.

Suh instead af spending muo taim perfecting yuh soun hau boht git yuh sweatshop wok uovataim ahn av dem copy nyuu trend, potential waves dat can sel myuuzik ahn yu hop fo dem? BTW, i' neba boht wich person du i' fos bot hu du am beta dahn oda piipl.

Feddamuo, jus kaaz yu bi gifted myuuzishan wey thrives fi integrity dat no miin yuh nalij go translate eena eniting meaningful fo di long ron, espeshali ina cutthroat environment af commercial mienstream myuuzik driven wid rutlaas capitalism.

Obviously i' may kom akruoss az kanfyuuzhan tu seh mahn shud av signature soun bot a di siem taim, mahn mos kip fo im mind boht nyuu trend dem. Wel, dat kaaz somtaim deh kom a taim we yu av a fyuu muuv yu can mek suh ida yu adapt ar yu gwine tu die -- kwarup.

Fi egzampl, yu kom fo di b'ness wid nyuu pattan evri badi lak, coupled wid di fact yu dey drip frahn aal aspek af yuh brand. Bot az taim muuv faawod yu si di hype, di buzz dem nau diminish.

Wetin yu tingk dis miin oan? Mi tel yu seh e miin di raitin dey fo di wall deh. Di papilieshan don aredi hie enuff frahn yu. Dehfo yu go nid tu reinvent unuself ahn revive yuh brand expeditiously.
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Munyaradzi Mafaro
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