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Message: [QUOTE="Nehanda, post: 22782, member: 2262"] African Music Rides Digital Wave to Global Fame. Songs from Africa fill dance floors across the world. Digital tools help artists reach new fans. The change brings money and jobs to the continent. The hit song "Jerusalema" showed how far African music can travel. During the pandemic, people danced to it and made videos in homes, streets, and even churches. The song brought joy when people needed it most. TikTok helped spread African songs worldwide. Stars like Burna Boy and Tems found new listeners there, and young singers use the app to share their music with millions. Digital platforms changed how artists work. They make and share music without big record companies. Radio stations still matter in Africa, but streaming apps open new doors. Recent hits prove this success. Rema's "Calm Down" topped charts everywhere. CKay's "Love Nwantiti" got over a billion plays on Spotify. Libianca touched hearts with "People," singing about mental health. Money flows through these new channels. Music streaming in Africa might bring in $500 million by 2025. The area grows faster than any other part of the world. This growth benefits more than just music. It creates jobs for young people, music festivals draw tourists, and artist styles boost fashion. Yet problems remain. Many artists need better internet access. Some copy other people's music because making original songs costs more. Groups like WIPO help protect artists' rights and ensure that musicians are paid when people play their songs. Digital tools have changed African music forever. Artists now reach more fans than ever before, and their songs travel far beyond home, bringing African beats to the whole world. [/QUOTE]

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