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[QUOTE="Queen, post: 85778, member: 27"]
Alia Bhatt and Shaheen Bhatt are betting on a scrappy rom-com with a messy young lead and backing it straight through Prime Video.

Production backing and partnership
[LIST]
[*]Alia Bhatt teamed with Shaheen Bhatt under Eternal Sunshine Productions.
[*]Project locked in collaboration with Prime Video.
[*]Framed as a sincerity-first, youth-driven play.
[*]Treated as a passion pick, not a scale flex.
[/LIST]
Creative team behind the film
[LIST]
[*]Alia Bhatt backed Sreeti Mukerji as writer and director.
[*]Shaheen Bhatt joined as a producer on the banner.
[*]Grishma Shah and Vikesh Bhutani came in as co-producers.
[*]The setup leaned female-forward from the jump.
[/LIST]
Story and central character
[LIST]
[*]Don’t Be Shy centers on Shyamili Shy Das.
[*]The character starts confident, then loses control fast.
[*]Life plan collapses in unpredictable ways.
[*]Tone aims to be warm, awkward, and self-aware.
[/LIST]
Prime Video’s take
[LIST]
[*]Prime Video praised the emotional pull of the story.
[*]Positioned it as a young adult, friendship-led cinema.
[*]Highlighted humor mixed with vulnerability.
[*]Pushed music by Ram Sampath as a major draw.
[/LIST]
Why the project clicked
[LIST]
[*]Alia Bhatt responded to the coming-of-age angle.
[*]Energy from the director shaped the final decision.
[*]Platform seen as friendly to creative risks.
[*]Goal focused on connection over noise.
[/LIST]
[/QUOTE]

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