Hurricane Melissa wrecked western Jamaica, flattening parishes like Westmoreland, Hanover, St. Elizabeth, and Trelawny. Many residents lost everything, needing basic shelter, food, and clothes. The Alkaline Foundation jumped in with a relief project, assembling packages with essential items and sometimes cash for these families.
Foundation rep Kereena Beckford said they targeted specific, often ignored communities such as Stratbougie in Savanna-la-Mar, plus Deeside and Bunkers Hill in Trelawny. A ten-person team delivered aid directly. Beckford noted they had no corporate sponsors, relying solely on the foundation and donations from generous individuals. She called the road to recovery long and difficult, but was moved by the gratitude shown by residents despite their dire situation.
The foundation plans to continue its support. Meanwhile, its founder, Billboard artist Alkaline, is preparing a new album for winter 2026. He will also headline the New Rules Festival at Brooklyn's Barclays Center before returning to Jamaica for an annual event after the national high school athletics championships.
Foundation rep Kereena Beckford said they targeted specific, often ignored communities such as Stratbougie in Savanna-la-Mar, plus Deeside and Bunkers Hill in Trelawny. A ten-person team delivered aid directly. Beckford noted they had no corporate sponsors, relying solely on the foundation and donations from generous individuals. She called the road to recovery long and difficult, but was moved by the gratitude shown by residents despite their dire situation.
The foundation plans to continue its support. Meanwhile, its founder, Billboard artist Alkaline, is preparing a new album for winter 2026. He will also headline the New Rules Festival at Brooklyn's Barclays Center before returning to Jamaica for an annual event after the national high school athletics championships.
