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Message: [QUOTE="Queen, post: 86367, member: 27"] A price bump to $12.99 a month just locked Amazon Music Unlimited into a dead heat with Spotify on individual plan rates in the US. Amazon Music Unlimited's latest rate hike [LIST] [*]Amazon Music Unlimited's US individual tier jumped to $12.99 monthly. [*]Prime members catch a slight break at $11.99 per month. [*]UK individual subscriptions climbed to £12.99 on the same terms. [*]Family plans got bumped to $21.99 in the US and £21.99 in the UK. [/LIST] Rollout dates for existing subscribers [LIST] [*]New UK customers started paying the updated rate on February 3, 2026. [*]Existing UK subscribers get hit on renewals after March 10, 2026. [*]US customers see the change kick in on or after March 5, 2026. [*]Amazon has cranked up Music Unlimited pricing twice within 12 months. [/LIST] Spotify's been on a similar tear [LIST] [*]Spotify rolled out price bumps across over 150 markets in the past year. [*]Alex Norström flagged solid retention numbers despite the hikes. [*]Spotify reported 281 million Premium subscribers as of Q3 2025. [*]Its announcement on January 15 preceded Amazon's move by just weeks. [/LIST] Where Amazon Music sits in the market [LIST] [*]MIDiA pegs Amazon Music as the fourth-largest streamer worldwide. [*]Its global subscriber share hovers around 11%, per that same report. [*]Excluding China-only Tencent Music, Amazon ranks third overall. [*]Prime member discounts remain a key differentiator for the platform. [/LIST] Premium tiers and licensing deals are heating up [LIST] [*]Spotify launched a Premium Platinum subscription in five markets in November. [*]That tier costs over double the standard rate and bundles lossless audio. [*]Amazon locked down a fresh worldwide licensing agreement with Warner Music Group. [*]Universal Music Group's deal folded in expanded content and fraud-protection upgrades. [/LIST] [/QUOTE]

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