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Message: [QUOTE="IndexFish, post: 94018"] What if Google's “non-commodity” content messaging isn't primarily about rankings, but about plugging holes in what's available online? Think about AI Overviews. They need material to build answers from, right? Ten websites recycling the same generic advice aren't supplying much fresh insight. But get publishers sharing actual experiences, their research, specialist knowledge, and details nobody else has covered, and suddenly AI systems have a broader collection of useful sources. None of that proves original pages receive special organic ranking advantage. Maybe Google benefits from having more varied information sitting there, ready for retrieval and citations. Which makes me wonder: are SEOs treating advice about improving the available information supply as confirmation of a ranking signal, when the underlying message might simply be, “give us something we haven't already seen repeated everywhere”? [/QUOTE]