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Message: [QUOTE="Munyaradzi Mafaro, post: 38476, member: 636"] Apple leads all brands globally for the fourth year running. Kantar announced this through its latest BrandZ report, which examined 100 top companies. These businesses together reach a value of $107 trillion. Apple stands alone above $1 trillion with a price tag of $1.29 trillion. Every other company fell short of that massive number. Google came in second place with a value of $944.1 billion, Microsoft third with $884.8 billion, Amazon fourth with $866.1 billion, and NVIDIA fifth despite recently making a lot of money from AI. Kantar figures out these values using a system that ignores regular assets like buildings. They pay attention to things such as patents and how much people like the brand name. The exact math behind their process remains a mystery. These numbers can never perfectly match the real value. They serve as useful guides when comparing market giants. Tech companies dominate the top spots on the list. [/QUOTE]