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Message: [QUOTE="Munyaradzi Mafaro, post: 60783, member: 636"] Atalanta transforms its stadium identity through a fresh partnership with American sportswear manufacturer New Balance. The Bergamo venue adopts the New Balance Arena designation after concluding its previous arrangement with electronics firm Gewiss. This transition aligns with the brand's expanded role as kit supplier beginning with the upcoming campaign. Co-president Stefan Pagliuca celebrates the collaboration between organizations sharing values of dedication and community commitment. The facility has undergone extensive modernization projects throughout recent years. Construction teams completed the Curva Sud section for the current season while the Curva Nord development faced pandemic-related delays after its 2019 launch. [/QUOTE]