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[QUOTE="Queen, post: 88480, member: 27"]
AudioSalad hires a streaming vet to supercharge artist campaigns right when indie distribution heats up.

Björn Sandberg's appointment
[LIST]
[*]Björn Sandberg becomes the first Head of Commercial Marketing.
[*]He leads artist and label audience growth efforts.
[*]Sandberg reports straight to CEO Iain Catling from London.
[*]The role focuses on streaming strategy tools for clients.
[/LIST]
Sandberg's career path
[LIST]
[*]He ran global streaming marketing at Domino Records.
[*]Campaigns covered Arctic Monkeys plus Wet Leg hits.
[*]Earlier gigs included FUGA and Thrill Jockey Records.
[*]Glasgow roots started with A&R scouting and artist management.
[/LIST]
Iain Catling's praise
[LIST]
[*]Catling calls Sandberg a perfect fit for complex markets.
[*]His expertise boosts AudioSalad's distribution strength.
[*]The company keeps building top services for creators.
[*]Sandberg shares a passion for empowering indie artists.
[/LIST]
AudioSalad background
[LIST]
[*]New York-based operates in Los Angeles, London, and Tokyo.
[*]Services handle content analytics, delivery, and distribution.
[*]Clients feature ATO Records and Stones Throw.
[*]SESAC Music Group bought it back in 2023.
[/LIST]
[/QUOTE]

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