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[QUOTE="Sadzandiuraye, post: 15833, member: 2314"]
By the way, are we talking specifically about mastering music? Because mastering can also be done to podcasts, YouTube videos, etc.

Otherwise, the work of human mastering engineers is mostly based on trial and error, as well as personal prejudice (biased preferential tastes about what something should sound like) this is why if you give 10 different audio mastering engineers to work on a song you get all kinds of results.

And although automated online mastering is not perfect, it can yield incredible results for an independent musician who can't afford to pay a human mastering engineer to work on their music.

I personally look at it as an alternative solution and there is nothing wrong with introducing alternative solutions.

The problem though there is a potential of subversive propaganda—I mean aggressive public relations i.e. op-eds on re-educating the masses about what audio mastering entails so that these online services can gain a huge market share into the music industry simply by redefining what audio mastering is.

Of course, the target group is always the young generation because you ought to catch them whilst their young. Old heads are already stuck in their ways so much that it's not beneficial to try to subvert them since some of them may literary be one foot into their graves.
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