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Message: [QUOTE="Shamiso, post: 92717, member: 160"] Black Sherif says Ghana needs a team effort to grow its music worldwide, not one artist handling the job alone. He argued that musicians can help expand the country’s reach, but no single person has enough influence to represent an entire industry abroad. During the Afternoon Show, he also questioned direct comparisons between Ghana and other music markets. Different listening habits and promo systems matter, in his view, which makes simple country-to-country comparisons pretty shaky. On the personal side, Sun Sherif marks a fresh introduction to his current sound. Black Sherif linked this direction to music he made in high school, his early career, and the COVID-19 period, saying each phase helped shape the artist heard today. [/QUOTE]