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Message: [QUOTE="Munyaradzi Mafaro, post: 51056, member: 636"] Blue Label Telecoms bosses want shareholders to back their corporate makeover plans that ditch the old company moniker. The Johannesburg Stock Exchange heavyweight plans to rebrand as Blu Label Unlimited Group Limited during its massive business overhaul. Company chiefs argue the fresh identity better matches their split between mobile operations and other ventures. Board members secured approval from regulators while lining up the August 27 launch date for their new corporate persona. The tech giant keeps its BLU ticker symbol but drops telecommunications from its official title. Shareholders get their voting chance during a virtual meeting scheduled for August 11 when company executives pitch the name switch proposal. The corporate transformation centers around Blue Label gaining stronger control over Cell C mobile network operations across South Africa. Management teams hint at potentially spinning off Cell C as a separate stock exchange listing once they stabilize the troubled carrier. The restructuring separates telecom assets from the group's broader technology investments and partnerships. Executive leadership believes the Blu branding aligns with their marketing campaigns across multiple business platforms. Investors holding shares by July 29 qualify for voting rights on the corporate identity change and related charter amendments. The Companies and Intellectual Property Commission already reserved the new company name while JSE officials gave conditional approval pending final shareholder endorsement. Account updates reflecting the fresh corporate identity take effect September 1 for all stockholders. Digital shareholders avoid extra paperwork while certificate holders face encouragement to convert their holdings into electronic format. The rebranding caps months of internal restructuring aimed at sharpening operational focus across diverse business units. [/QUOTE]

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