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[QUOTE="Queen, post: 85416, member: 27"]
BMG bumps Celine Joshua upstairs, handing her global marketing and streaming power as the company doubles down on tech, data, and fan-first strategy.

Big promotion at BMG
[LIST]
[*]BMG elevates Celine Joshua to EVP, Global Marketing and Streaming.
[*]Role widens her authority across worldwide platforms.
[*]Scope stretches over 18 offices in 13 markets.
[*]Base of operations stays in Los Angeles.
[/LIST]
What lands on her desk
[LIST]
[*]Global marketing and streaming alignment sits under one roof.
[*]Creative, content, and analytics teams report into her lane.
[*]Strategy leans hard on data-driven decision making.
[*]Artists and songwriters are the stated priority.
[/LIST]
Why does leadership back the move
[LIST]
[*]Thomas Coesfeld credits growth through technology.
[*]Artist-centric thinking is framed as core business logic.
[*]Global scale paired with local execution.
[*]AI is positioned as a force multiplier.
[/LIST]
Joshua’s track record and outlook
[LIST]
[*]Joined BMG in 2024 as EVP, Global Marketing.
[*]Drove digital-first shifts and streaming expansion.
[*]Previously held a senior innovation role at Universal Music Group.
[*]Pushes fan participation over passive listening.
[/LIST]
[/QUOTE]

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