The topic of age affects mostly female artists than male artists.
Why?
Sex appeal is often used by some female Zim Hip Hop rappers and Zimdancehall artists to grab the attention of even more eyeballs but how long can you sustain a music career doing that stuff? You see....
Would you say female Zimdancehall artists should switch up their style when they hit 30 to something more befitting and less lewd?
What you are asking is a catch 22 situation.
'Cause if you build your music career on the edgy side of things you will have a fan base who are tuned into that style or look.
So then trying out new things can be detrimental to your previous efforts making you go back to square one. It's hustling backwards.
Re-branding in the business of music is something which can be done successfully, although planning and execution is an area that will require informed minds to put together a good marketing campaign.