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[QUOTE="Munyaradzi Mafaro, post: 59930, member: 636"]
ZITF Company launched a digital initiative for Mine Entra 2025 exhibitions through its new Virtual Marketplace platform. Marketing manager Thandolwenkosi Nkomo described the technology as a strategic business tool that maximizes exhibitor visibility and generates leads. The platform enables global audience engagement beyond traditional exhibition halls through virtual meetings and product demonstrations. Companies can create detailed profiles featuring logos and contact information while uploading downloadable materials for visitor access. The system allows businesses throughout the mining value chain to schedule meetings and showcase their offerings online.

The digital transformation reflects changing marketing landscapes as businesses adapt to increased internet usage. ZITF partnered with the Ministry of Mines and Mining Development alongside other industry organizations to create this networking platform. Mine Entra connects suppliers with policymakers and potential investors across various sectors. Registration opened for the October 8-10 event featuring the theme Beyond Extraction and Sustaining the Future of Mining. Over 173 exhibitors have confirmed participation, representing mining, engineering, transport, and construction industries.
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