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Message: [QUOTE="Jasper Tickleford, post: 93974"] Clicks used to be the one number I watched in SEO. Turns out, there's a lot more going on in Search Console. Some pages show up in Google all day yet get no visits. That's worth a closer look. Three things stand out: 1. Pages people see but skip A page might rank well and still get passed by. So I check its spot, the searcher's goal, and the title. Is there a reason to click? 2. Search terms on the rise When a query starts racking up views, I take note. Google may be testing my page for a new topic. That gives me a hint about what to check next. 3. What's going on page by page Sitewide stats can hide a lot. Some pages climb while others fade, and I'd miss that if I only watched total traffic. I've run into these quirks a lot while making my own SaaS tool. The goal is to help site owners get more out of the data they already have. Curious how the rest of you use GSC. Apart from clicks, which metric shapes what you work on next? [/QUOTE]