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[QUOTE="Munyaradzi Mafaro, post: 52578, member: 636"]
Optimizely awarded Digitas Middle East its highest partnership designation across both the UAE and Saudi Arabia markets. The marketing agency under Publicis Groupe becomes the sole regional company to achieve this Platinum Partner recognition. This status grants Digitas access to exclusive platform features, priority technical support, and advance product previews.

The achievement builds upon Digitas' winning Optimizely Solution Partner of the Year 2024 for the Middle East and Africa region. Platinum recognition requires agencies to demonstrate strong technical skills and successfully deliver client projects. The partnership provides enhanced digital experience capabilities for organizations across the telecommunications and public service sectors.

Digitas will leverage these expanded platform privileges to create more personalized customer solutions. The agency plans to implement advanced digital experience programs for multiple clients throughout 2025. This elevated partnership status takes effect immediately, strengthening Digitas' position within the regional digital marketing landscape.
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