Reply to thread

Message: [QUOTE="Queen, post: 85140, member: 27"] Dignitas turned a gas station brand into a Fortnite roadtrip side quest that ends at LCS opening weekend, which is either genius or beautifully unhinged. The basic play [LIST] [*]Dignitas teamed up with ExtraMile for a branded roadtrip campaign. [*]The whole thing blends content creation, in-person fan stuff, and a big esports moment. [*]Fortnite is the main character here, not an afterthought. [/LIST] The roadtrip setup [LIST] [*]The journey kicks off in Phoenix and rolls west toward Los Angeles. [*]Along the way, creators pull up at select ExtraMile stores. [*]Stops hit places like Flagstaff and Las Vegas, with detours near the Grand Canyon and Zion. [/LIST] Who is in the car [LIST] [*]Top Fortnite creators from Dignitas are doing daily content the entire trip. [*]The format is very much creators first, brand second. [*]Think travel chaos, creator energy, and lots of cameras on. [/LIST] Where it all ends [LIST] [*]The final stop is the Riot Games Arena in Los Angeles. [*]The timing lines up with the opening weekend of the League of Legends Championship Series. [*]LCS Opening Week runs from January 24 to 25 and is presented by Mastercard. [/LIST] The fan-facing moment [LIST] [*]Dignitas and ExtraMile are hosting a free tailgate at the arena. [*]Fans get interactive experiences, snacks, and meet-and-greets with players. [*]No paywall vibes, just show up and hang out. [/LIST] After the miles are done [LIST] [*]Once the roadtrip wraps, all the talent links back up online. [*]A live Twitch stream premieres the final edited video series. [*]Creators react in real time and break down what actually went down behind the scenes. [/LIST] Why Dignitas is into this [LIST] [*]Jake Clements framed it as community-first rather than pure sponsor activation. [*]The pitch is about giving fans memorable experiences, not just watching ads. [*]ExtraMile’s customer-focused angle is treated as a clean fit. [/LIST] ExtraMile’s angle [LIST] [*]Rob Falciani pointed to connecting with gaming communities in the Southwest and Los Angeles. [*]The activation is positioned as customer-first instead of trend chasing. [*]This is very much a regional play with a gaming twist. [/LIST] The bigger strategy [LIST] [*]This campaign fits Dignitas’ push to merge digital esports content with physical fan moments. [*]That approach sits under its parent company, New Meta Entertainment. [*]Dignitas also lives inside the larger portfolio of Harris Blitzer Sports & Entertainment. [/LIST] Why ExtraMile cares [LIST] [*]ExtraMile operates more than 1,100 locations across the United States. [*]The brand is a joint venture between Chevron and Jackson's Food Stores. [*]This campaign zeroes in on a gaming-heavy demographic across the southwestern US. [/LIST] [/QUOTE]

Name