Reply to thread

Message: [QUOTE="Fabian Mudhegu, post: 23146"] A 360 deal in music, also known as a multi-rights deal, is a recording contract where the record label receives a percentage of all the artist's income streams, not just record sales. This can include: Revenue from: [LIST] [*]Record sales (physical and digital) [*]Streaming [*]Live performances (concerts and tours) [*]Merchandise [*]Publishing royalties (songwriting and composition) [*] Sync licenses (music used in film, TV, and commercials) [/LIST] In exchange, the label typically provides the artist with a larger upfront advance, increased marketing and promotional support, and a more comprehensive team to manage their career. [/QUOTE]