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Message: [QUOTE="Nehanda, post: 27189, member: 2262"] The Communications Regulatory Authority of Namibia reports that DSTV Namibia says goodbye to 26 subscribers every day. Their customer base shrunk by 19,321 people from 2023 to 2024. Pay-TV services like DStv and GOtv have watched their subscribers drop by 11% during the last two years. Higher fees and competition from Netflix likely drove many customers away. MultiChoice recently announced another 20% price hike across Africa, the second increase within twelve months. The company made this decision amid financial struggles across most African markets where it operates. Starting April 1, premium subscribers will pay N$1,045 instead of N$985. Customers with Compact Plus packages face a N$40 increase, and Compact users will pay N$30 extra. Family Package subscribers must dish out N$25 more each month, and Access users will pay an additional N$15. Only the Lite package becomes cheaper, dropping from N$110 to just N$60. DStv claims they considered inflation pressures when adjusting these prices. Former subscriber Tony Keakopa thinks DStv offers nothing special anymore because you can find the same content online for free. He mentions that they show repetitive programming, and most people subscribe mainly to soccer games. Those games appear on Showmax these days, making DStv subscriptions unnecessary. Keakopa believes the company needs a completely different strategy to attract customers back. Parent Anna Hatutale refuses to pay for DStv because she believes children's channels display inappropriate behavior. She worries about cartoons teaching kids disrespect and containing violence. Hatutale feels uncomfortable with adult content available through the service. Movies and series normalize sexual themes throughout their programming, which disturbs her. She prefers YouTube for entertainment instead. Last September, MultiChoice Namibia slashed prices by 75% before implementing their planned increases. Financial records reveal MultiChoice's total assets have fallen from N$47.6 billion to N$43.9 billion. Recently, its debts climbed to roughly N$45 billion. The company borrowed N$12 billion through a long-term loan just to keep daily operations running. Despite these challenges, the media giant plans aggressive cost-cutting measures, hoping to save N$2 billion during fiscal year 2025. [/QUOTE]

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