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[QUOTE="Queen, post: 85511, member: 27"]
DStv is cutting entry costs, padding cheap packages, and letting people split bills to slow customer churn.

What DStv just changed
[LIST]
[*]DStv drops upfront barriers and tweaks value.
[*]Focus shifts from holiday gimmicks to permanent fixes.
[*]Retention pressure is clearly driving decisions.
[/LIST]
Cheaper hardware pricing
[LIST]
[*]HD Single View decoder drops to R499.
[*]The installation price lands at R799.
[*]Explora 3B resets to R1,499.
[*]Explora Ultra sits at R2,999.
[/LIST]
Entry package content boost
[LIST]
[*]Access package gains three permanent channels.
[*]Trace Ngoma replaces Trace Africa branding.
[*]Trace Gospel joins the lineup.
[*]WWE becomes part of entry-level viewing.
[/LIST]
Bill-splitting experiment
[LIST]
[*]MyDStv app enables shared subscription payments.
[*]One account, two payers, same package.
[*]Designed for tight household budgets.
[/LIST]
Corporate framing
[LIST]
[*]MultiChoice calls this a long-term play.
[*]Parent company is Canal+.
[*]CEO Willington Ngwepe pushes flexibility messaging.
[/LIST]
[/QUOTE]

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