Fosi Audio showed off its new brand strategy at AXPONA 2025 in Chicago last weekend. The audio company introduced its complete Hi-fi ecosystem featuring upcoming SP601 bookshelf speakers with 6.5-inch woofers. They also presented i5 planar magnetic headphones that use a 97mm ultra-thin nano diaphragm driver with special sputtering technology. These headphones will launch on Kickstarter on April 22.
The brand revealed its updated vision as "A New Audio Tech Brand Bringing Hi-fi Joy to Audiophiles Worldwide." Company founder Ryan Huang wants to make high-quality sound available to more people rather than just a select few. The name FOSI represents four values: Foresight, Openness, Sincerity, and Innovation. Their new slogan, "HEAR THE UNHEARD," emphasizes their focus on audio performance.
Visitors saw a full product line, including the Luna 3 turntable, Merak CD player, ZP3 preamp, E30 DAC amplifier, speakers, subwoofers, and headphones. This creates an integrated system from music source to sound output. The company has earned recognition from Wirecutter, Digital Trends, Trusted Reviews, and other audio publications through developing products with input from the global audiophile community.
The brand revealed its updated vision as "A New Audio Tech Brand Bringing Hi-fi Joy to Audiophiles Worldwide." Company founder Ryan Huang wants to make high-quality sound available to more people rather than just a select few. The name FOSI represents four values: Foresight, Openness, Sincerity, and Innovation. Their new slogan, "HEAR THE UNHEARD," emphasizes their focus on audio performance.
Visitors saw a full product line, including the Luna 3 turntable, Merak CD player, ZP3 preamp, E30 DAC amplifier, speakers, subwoofers, and headphones. This creates an integrated system from music source to sound output. The company has earned recognition from Wirecutter, Digital Trends, Trusted Reviews, and other audio publications through developing products with input from the global audiophile community.
