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Message: [QUOTE="Munyaradzi Mafaro, post: 45597, member: 636"] The Gambia Tourism Board joined a major African travel trade show Monday. The three-day Experience Africa 2025 event takes place at Bishopsgate in London through Wednesday. The African Travel & Tourism Association runs this annual gathering for tourism professionals. Trade buyers from Britain and Europe meet with African travel suppliers at the conference. Adama Njie works as Director of Tourism Promotion at the board's UK office. She called the event a key chance for business growth and marketing. The tourism board scheduled meetings with tour operators and travel agents during the show. Officials plan to highlight Gambia's cultural sites and eco-tourism options to potential partners. Experience Africa started in 2018 as the top trade platform for African destinations. The event helps tourism businesses across the continent connect with international buyers. Travel companies use the gathering to build new partnerships and share industry knowledge. African nations promote their unique attractions to expand their visitor markets. Chris Mears leads ATTA Events and praised the conference's networking power. He said participants share ideas that shape African travel's future direction. The event attracts buyers eager to add authentic African experiences to their travel packages. Tourism officials see growing demand for responsible and sustainable travel options. The Gambia seeks to boost its profile as a year-round destination through this participation. Tourism leaders want to strengthen ties with European markets and travel companies. The board hopes to attract more visitors interested in the country's diverse attractions and experiences. [/QUOTE]

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