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[QUOTE="Queen, post: 87926, member: 27"]
A renewed deal locks in four major Korean creators for Gen.G's 2026 content push alongside agency IAMBRAND.

Gen.G and IAMBRAND run it back
[LIST]
[*]Gen.G re-upped its deal with IAMBRAND for 2026.
[*]IAMBRAND handles YouTube ads and creator management.
[*]Gaming and esports remain the agency's core focus.
[/LIST]
Creator roster stays locked in
[LIST]
[*]SOOYA, DUDAN, PIPPI, and SOOPI are still partnered.
[*]SOOPI previously collaborated with Gen.G's PUBG squad.
[*]PIPPI serves as GenCity's official EA FC ambassador.
[*]Earlier LCK content mainly featured Annyeongsuya and Dudan.
[/LIST]
Multi-game content system on the way
[LIST]
[*]League of Legends, PUBG, and EA FC get covered.
[*]Joint content planning and brand campaigns are planned.
[*]Offline promotions will tie into online material.
[*]IP-based projects and branded collabs are expanding.
[/LIST]
What the bosses had to say
[LIST]
[*]Arnold Hur wants a deeper, broader fan experience.
[*]Hur's goal blends online and in-person engagement.
[*]Shim Hyun-bo called it a fresh esports-MCN growth model.
[*]Shim teased joint IP planning for 2026.
[/LIST]
Gen.G bets on esports education
[LIST]
[*]Arizona State University partnered up for career development.
[*]Young aspiring esports professionals are the target audience.
[*]Astra Creatives Ghana LBG launched a dedicated program.
[*]Ghanaian esports enthusiasts get professional-track support.
[/LIST]
[/QUOTE]

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