Google just made a huge change with AI Overviews. During their March 2025 update, these summaries appeared much more often in entertainment, restaurants, and travel searches.
Let me share what happened between March 13 and 27. BrightEdge data shows entertainment queries like "Julia Roberts movies" saw AI Overviews jump by 528%. Restaurant searches like "Thai restaurant near me" increased by 387%. Travel questions such as "things to do in Las Vegas" grew by 381%.
These big percentage increases happened partly because these three areas didn't trigger many AI Overviews before. Other sectors like healthcare and education already had more of these summaries appearing in search results.
This matters a lot if you handle SEO for entertainment, restaurant, or travel businesses. You need to check if AI Overviews appear for your important keywords. Your traffic might drop even if your rankings stay the same because these summaries can affect how many people click through to your site.
Jim Yu from BrightEdge suggests focusing on three things. First, create content that helps people make decisions, especially about activities and ideas. Second, track seasonal interests and update your content to match them. Third, optimize for searches about specific people or entities, particularly in entertainment or about key people in your company.
Let me share what happened between March 13 and 27. BrightEdge data shows entertainment queries like "Julia Roberts movies" saw AI Overviews jump by 528%. Restaurant searches like "Thai restaurant near me" increased by 387%. Travel questions such as "things to do in Las Vegas" grew by 381%.
These big percentage increases happened partly because these three areas didn't trigger many AI Overviews before. Other sectors like healthcare and education already had more of these summaries appearing in search results.
This matters a lot if you handle SEO for entertainment, restaurant, or travel businesses. You need to check if AI Overviews appear for your important keywords. Your traffic might drop even if your rankings stay the same because these summaries can affect how many people click through to your site.
Jim Yu from BrightEdge suggests focusing on three things. First, create content that helps people make decisions, especially about activities and ideas. Second, track seasonal interests and update your content to match them. Third, optimize for searches about specific people or entities, particularly in entertainment or about key people in your company.
