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[QUOTE="Queen, post: 87897, member: 27"]
A transatlantic hip-hop pipeline just opened up between Idris Elba's London label and Nas' stateside operation, promising co-releases and cross-market content.

7Wallace and Mass Appeal lock in a partnership
[LIST]
[*]Idris Elba's 7Wallace label teamed up with Mass Appeal Records.
[*]Co-releases, cross-market distribution, and original content are planned.
[*]The deal bridges UK and US hip-hop scenes directly.
[*]Big release announcements are reportedly already in the works.
[/LIST]
Slick Rick collaboration built the foundation
[LIST]
[*]Last year's VICTORY album was a joint 7Wallace and Mass Appeal project.
[*]A 30-minute companion film screened at Tribeca and SXSW.
[*]Nas, Giggs, and Estelle all featured on that record.
[*]Meji Alabi directed the visual component of the release.
[/LIST]
Fresh talent strategy gets a new A&R lead
[LIST]
[*]Char Grant joined 7Wallace as the new A&R Director.
[*]7Wallace's roster spans hip-hop, soul, electronic, and alternative acts.
[*]Previous releases featured Little Simz, Cypress Hill, and Q-Tip.
[*]Rachel Prager heads music strategy and emphasizes grassroots energy.
[/LIST]
Both labels keep expanding their global footprint
[LIST]
[*]Mass Appeal pushed into Pakistan with Talha Anjum and Umair.
[*]Sony Music's Orchard handles Mass Appeal's strategic distribution.
[*]Elba renewed his global publishing deal with UMPG last October.
[*]7Wallace layers soundtrack curation across film and television projects.
[/LIST]
[/QUOTE]

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