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[QUOTE="Munyaradzi Mafaro, post: 54827, member: 636"]
The government launched multiple programs to boost participation from micro and small enterprises, startups, and women business owners on the Government e-Marketplace platform. Officials implemented marketplace filters and special product catalogue symbols that help buyers identify offerings from these targeted groups during direct procurement processes. The system reduces vendor assessment charges for original equipment manufacturers and eliminates caution money requirements for qualifying businesses.

Administrative efforts created forward market connections for women entrepreneurs, startup companies, self-help groups, artisans, and weavers through eight dedicated outlet stores. The platform integrated with the Udyam MSME database through programming interfaces that enable two-step automatic seller registration processes.

More than one million micro and small enterprises registered on the marketplace, generating transactions worth approximately 5.40 lakh crore rupees during the 2024-25 fiscal year. The system handles complex service contracts such as drone operations for medical facilities, geographic information systems, insurance coverage for 1.3 crore people, and aircraft leasing arrangements. All 36 states and union territories adopted the platform, with Uttar Pradesh achieving the highest usage rates.
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