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Message: [QUOTE="Queen, post: 87927, member: 27"] A two-year sponsorship deal just made Infinix the official device partner for Free Fire's biggest global tournament. Infinix locks down Free Fire World Series [LIST] [*]Infinix signed on as FFWS Brazil's official sponsor. [*]Both the 2026 and 2027 seasons are covered. [*]Infinix's GT Series became the official competitive device. [*]Garena is the tournament operator behind the deal. [/LIST] Custom phones targeting Latin America [LIST] [*]A brand-licensing agreement spans five LATAM markets. [*]Brazil, Mexico, Peru, Chile, and Argentina are included. [*]Custom Free Fire smartphones are getting developed. [*]Millions of daily active players are the target. [/LIST] Community play beyond the pro stage [LIST] [*]Infinix's Hot Series powers fan-led activations. [*]Masterclasses and fan tournaments are planned. [*]Co-branded marketing campaigns will roll out. [*]LATAM gaming culture is the strategic focus. [/LIST] Challenging the big dogs in Brazil [LIST] [*]Samsung, Motorola, and Xiaomi currently dominate Brazil. [*]Infinix is chasing the high-engagement gaming demographic. [*]Budget-friendly, tournament-grade hardware is the pitch. [*]Entry-to-mid-level buyers remain the sweet spot. [/LIST] What the Infinix boss said [LIST] [*]Tony Zhao hyped Latin America's Free Fire fanbase. [*]Zhao wants the GT Series to empower players. [*]Expanding mobile gaming's reach is the stated goal. [/LIST] Infinix's broader esports footprint [LIST] [*]Infinix previously partnered with the 2025 PMGC. [*]Snickers shares primary-sponsor status for regional Free Fire. [/LIST] [/QUOTE]

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