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[QUOTE="Nehanda, post: 15875, member: 2262"]
As instant online mastering services become increasingly popular, the price of audio mastering will continue to decline. And this growth of AI services will negatively impact human mastering engineers as they compete with companies that operate pretty much 24 hours a day (non-stop) with extremely fast turnaround times, which ultimately customers may expect and demand as a standard of operation for all audio mastering businesses.

Thus, the notion of instant online mastering services receiving album credits on music projects is literally free PR (i.e. favorable media coverage) at the great expense of human mastering engineers who would otherwise have had the same opportunity to be promoted so that they can remain in business without eventually being driven out of the industry by tech companies masquerading as though they are passionate about art.

In summary, it's a classic case of man vs. machine. Hopefully, artists and record producers who promote these instant online mastering services should know very well they too are next on the chopping block after sound engineers are thoroughly dealt with!
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