News Study Shows More Ugandans Turn to Internet.
A fresh study finds that fewer people in Uganda use old forms of news. Instead, more read news on the internet.
Ipsos asked 10,002 people about their news likes. The group shared what they learned on Friday. Radio remains the most loved news form, but its use has fallen. In 2019, 89 out of 100 people used radio. Today, 70 out of 100 do.
TV news dropped a bit. In 2019, 38 out of 100 watched TV news; today, 37 do. Paper news fell from eight to seven out of 100 people.
The internet saw big growth. In 2019, 10 out of 100 people used it for news, and today, 26 out of 100 do.
"This work helps set fair prices for ads," said Nanzala Mwaura from Ipsos Uganda. She added the facts help newsgroups make better shows.
Dr. Innocent Nahabwe leads the National Association of Broadcasters and praised the study. "We want newsgroups to read these facts," he said. It makes their work better."
Rommel Jasi speaks for ad makers in Uganda. He thanked Ipsos for asking many groups what they think. "This makes the study better for all of us," he said.
The change shows how Ugandans pick their news today. More people like reading news on phones and computers than before.
A fresh study finds that fewer people in Uganda use old forms of news. Instead, more read news on the internet.
Ipsos asked 10,002 people about their news likes. The group shared what they learned on Friday. Radio remains the most loved news form, but its use has fallen. In 2019, 89 out of 100 people used radio. Today, 70 out of 100 do.
TV news dropped a bit. In 2019, 38 out of 100 watched TV news; today, 37 do. Paper news fell from eight to seven out of 100 people.
The internet saw big growth. In 2019, 10 out of 100 people used it for news, and today, 26 out of 100 do.
"This work helps set fair prices for ads," said Nanzala Mwaura from Ipsos Uganda. She added the facts help newsgroups make better shows.
Dr. Innocent Nahabwe leads the National Association of Broadcasters and praised the study. "We want newsgroups to read these facts," he said. It makes their work better."
Rommel Jasi speaks for ad makers in Uganda. He thanked Ipsos for asking many groups what they think. "This makes the study better for all of us," he said.
The change shows how Ugandans pick their news today. More people like reading news on phones and computers than before.
