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[QUOTE="Munyaradzi Mafaro, post: 50301, member: 636"]
Jumia struck a major deal with Mirakl that could change African online shopping forever. The e-commerce giant launched Mirakl Ads across its platform to help sellers make more money from advertising. This partnership gives both big brands and small sellers powerful tools to boost their sales. The retail media industry keeps growing fast and should hit $204 billion within three years. Jumia wants to grab a piece of this massive money-making opportunity.

The company rolled out the new advertising system in just two months across nine African countries. Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco, and Ivory Coast all gained access to these advanced marketing tools. Sellers can create smarter campaigns that reach the right customers at the perfect time. The system uses artificial intelligence to automatically improve ad performance and increase profits. Francis Dufay from Jumia says advertising will drive major growth for their marketplace business.

Mirakl brings cutting-edge technology that makes advertising easier for everyone involved. Small marketplace sellers can compete against major corporations using the same professional advertising tools. Customers see more relevant product suggestions that match their shopping preferences. The partnership helps Jumia move closer to making consistent profits across African markets. Adrien Nussenbaum from Mirakl believes this deal will transform digital commerce throughout the continent.
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