Kell Kay released his afro-beat song "Ndatopa" recently, but it pulled in just 410K YouTube views across two weeks. These numbers look tiny compared to his mega-hit "Bana Pwanya," featuring Zambian stars Yo Maps and Prince Love. That track blasted past 21 million views, making it Malawi's most-watched music video ever. The difference between these songs shows how unpredictable music success can become.
The new 4-minute track "Ndatopa" talks about staying truthful in relationships and aims to connect with anyone facing heartbreak. Despite this meaningful message, fans have barely streamed the song anywhere. The slow view count seems especially disappointing when compared with "Bana Pwanya," which raced to 1 million views just 12 days after dropping last April.
Before this latest release, the Lilongwe musician released "Assurance" with Zambian artists Neo Slayer and Jae Cash. That collaboration struggled badly, reaching only 1.1 million views over six full months. Later in October, Kay tried something different by creating an Amapiano track with popular artist Fada Moti and singer Tuno. Even that experiment fell flat, with a mere 622K views after five months online.
These streaming troubles highlight how much Yo Maps helped boost "Bana Pwanya" with his vocal skills. Yo Maps runs a YouTube channel packed with multi-million-view hits. Despite these recent challenges, Kay earned a nomination for the famous Headies Awards held in Nigeria. This recognition proves Kay still carries weight in African music circles as he continues moving forward with his career.
The new 4-minute track "Ndatopa" talks about staying truthful in relationships and aims to connect with anyone facing heartbreak. Despite this meaningful message, fans have barely streamed the song anywhere. The slow view count seems especially disappointing when compared with "Bana Pwanya," which raced to 1 million views just 12 days after dropping last April.
Before this latest release, the Lilongwe musician released "Assurance" with Zambian artists Neo Slayer and Jae Cash. That collaboration struggled badly, reaching only 1.1 million views over six full months. Later in October, Kay tried something different by creating an Amapiano track with popular artist Fada Moti and singer Tuno. Even that experiment fell flat, with a mere 622K views after five months online.
These streaming troubles highlight how much Yo Maps helped boost "Bana Pwanya" with his vocal skills. Yo Maps runs a YouTube channel packed with multi-million-view hits. Despite these recent challenges, Kay earned a nomination for the famous Headies Awards held in Nigeria. This recognition proves Kay still carries weight in African music circles as he continues moving forward with his career.
