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[QUOTE="Munyaradzi Mafaro, post: 76410, member: 636"]
Kenya's tourism ministry is pushing a whole new angle by mixing cultural stuff into the conference and events industry, and Tourism CS Rebecca Miano said the plan puts local communities front and center. She dropped this announcement in Laikipia at a cultural festival that featured a new album launch by Maa musicians called The Multisystem. The MICE Mashinani program basically takes business events out of standard hotel ballrooms and plants them in community spaces where culture actually lives.

Miano thinks Kenya's heritage is strong enough to attract serious business investment if they market it right. The government is rolling out a digital platform next week that lets artists and creative groups show off their work through virtual booths and online catalogs, giving them access to global audiences around the clock. The strategy banks on cultural ambassadors and young creators to drive both tourism growth and heritage preservation at the same time.
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