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[QUOTE="Munyaradzi Mafaro, post: 67572, member: 636"]
Kenya is mounting a major push to attract more British and European travelers through its presence at the World Travel Market trade show in London, which runs from November 4 through 6 at ExCeL London. Tourism and Wildlife Cabinet Secretary Rebecca Miano leads a 30-person delegation of travel industry representatives aiming to strengthen partnerships and promote the East African nation as a destination offering experiences throughout the year. Britain sent 180,639 tourists to Kenya during 2024, making it the country's top European source market, while the continent overall accounted for 28.1 percent of international arrivals. Kenya targets 2.8 million foreign visitors by year's end, up from 2.4 million in the previous year.

Improved air access has boosted connectivity after Kenya Airways added direct service to London Gatwick in July, bringing total weekly London flights to 10 through both Gatwick and Heathrow airports. The delegation plans to highlight conservation tourism, wellness travel, and cultural attractions while meeting with British tour operators. Nearly 4,150 exhibitors and more than 46,000 attendees from around the world are participating in the three-day event, which ranks among the globe's most influential travel trade gatherings.
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