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[QUOTE="Munyaradzi Mafaro, post: 64007, member: 636"]
Child influencers earn substantial income through social media posts, but experts warn that this practice raises serious concerns about exploitation and safety. A single sponsored post from a 10-year-old could generate $4,400 for families, while scholars estimate the global kidfluencing industry reached $8 billion in 2024. Children as young as three appear in content ranging from toy reviews to luxury brand promotions, often managed by parents who blur the line between play and labor.

UNICEF Malaysia Deputy Representative Sanja Saranovic said on Friday that commercialized internet content exposes minors to economic exploitation when they cannot meaningfully consent to monetizing their image. The practice creates permanent digital footprints and attracts predators, as Malaysian research found 9 percent of internet users aged 12 to 17 received unwanted sexual comments in 2022. France and the United States enacted child labor laws governing the hours of content creation and compensation.

Experts recommend that parents protect their children's privacy by avoiding sharing personal details and separating them from brand identities through pseudonyms. The Asean ICT Forum on Child Online Protection will address kidfluencer safeguards in November. Professionals suggest establishing trust funds accessible only when children reach adulthood.
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