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[QUOTE="Queen, post: 88078, member: 27"]
A renewed hardware deal just handed KRÜ Esports' sim-racing division a dedicated seat at the Logitech G table.

KRÜ Esports extends Logitech G partnership
[LIST]
[*]KRÜ Esports is locked in a long-term Logitech G renewal.
[*]Sergio "Kun" Agüero and Lionel Messi co-own the org.
[*]Logitech G stays as the exclusive hardware provider.
[*]VCT Americas and Game Changers rosters benefit directly.
[/LIST]
KRÜ Motorsport gets a big upgrade
[LIST]
[*]KRÜ Motorsport became a strategic focus of the deal.
[*]Sim-racing content taps Logitech's racing-wheel tech.
[*]Formula S and digital automotive circuits get activations.
[*]Traditional and digital racing both fall under the umbrella.
[/LIST]
What leadership said about the renewal
[LIST]
[*]Rodrigo Santillán called the renewal excellent organizational news.
[*]Santillán serves as KRÜ Esports' Director of Marketing.
[*]Guido Lisandro Reggiani credited sustained collaborative work over time.
[*]Reggiani highlighted authentic value for Latin American fans.
[/LIST]
KRÜ's broader commercial picture
[LIST]
[*]Messi's co-ownership kicked off in late 2023.
[*]Visa, PUMA, and Disney+ remain long-standing partners.
[*]South American brand awareness drives Logitech G's interest.
[*]KRÜ holds one of the region's strongest commercial portfolios.
[/LIST]
[/QUOTE]

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