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Message: [QUOTE="Munyaradzi Mafaro, post: 43623, member: 636"] Thembinkosi Lorch has become a key visual star for Wydad Athletic Club since joining on loan from Mamelodi Sundowns. The South African player appears regularly on the club's social media accounts. He plays frequently and represents the team well on the field. Wydad chose him as one of three players to model their new red Club World Cup kit. The club sees him as a natural face for their brand. Lorch draws attention wherever he goes and helps sell team merchandise. His commercial appeal never reached full potential during his time with South African clubs. Wydad recently released photos of another new kit featuring Lorch prominently. The Moroccan team values his ability to attract fans and boost shirt sales. His loan deal runs through the Club World Cup tournament. [/QUOTE]