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Labrish
Nyuuz
Marang Selolwane warns Botswana creatives to own their digital gold
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[QUOTE="Queen, post: 85182, member: 27"] Botswana’s creatives just got a heads-up that the future is digital, owned, and monetized, or they get left behind. Why was she in the room [LIST] [*]Marang Selolwane showed up on behalf of the creative sector [*]The platform was a foresight dialogue about Africa’s long game [*]The focus stayed on preparing culture and creativity for what is coming [/LIST] Who she represented [LIST] [*]The creative arts voice came from the National Arts Council of Botswana [*]The mandate was speaking for artists, creators, and cultural workers [*]The angle leaned practical rather than aspirational [/LIST] What the next 20 years look like [LIST] [*]Culture, creative arts, and tourism are sliding hard into digital spaces [*]Global competition is already online and not slowing down [*]Digital infrastructure got framed as survival gear, not a bonus [/LIST] The ownership problem [LIST] [*]Making content is not enough anymore [*]Ownership and monetisation were flagged as the real power shift [*]Intellectual property systems need tightening if creators want leverage [/LIST] Markets and money reality [LIST] [*]Access to markets keeps creatives boxed in [*]Expanding reach was pitched as an economic strategy [*]The goal is for creators to actually earn from their work [/LIST] Tourism connection [LIST] [*]Creatives were positioned as core to experience-based tourism [*]Culture-driven experiences were framed as economic fuel [*]The sector got called out as a growth driver for Botswana [/LIST] What a healthy, creative economy needs [LIST] [*]Investment in infrastructure was treated as foundational [*]Skills development showed up as non-negotiable [*]Policy frameworks and enterprise support were framed as deal-makers [/LIST] Why foresight matters here [LIST] [*]Long-term planning was treated like a discipline, not a buzzword [*]Future challenges were framed as predictable if planning starts early [*]Opportunities only land when systems are ready [/LIST] The bigger signal [LIST] [*]Digital innovation is not optional anymore [*]Market strategy and policy support have to move together [*]Culture and creativity are being positioned as economic strategy, not side projects [/LIST] [/QUOTE]
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Labrish
Nyuuz
Marang Selolwane warns Botswana creatives to own their digital gold
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