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Message: [QUOTE="Nehanda, post: 27663, member: 2262"] Media organizations have grown from simple information outlets into powerful opinion shapers across society. Their influence extends from business advertising to political campaigns, where they now play a critical role in directing public attention and determining which politicians gain prominence. Politics changed dramatically with media evolution. In the early 1900s, only newspapers could influence elections. By mid-century, radio transformed campaigns. Television later revolutionized political communication - as seen during the famous 1960 Kennedy-Nixon debates, where Kennedy's better television appearance gave him an advantage over Nixon among TV viewers, while radio listeners thought Nixon performed better. The document explains the difference between facts and opinions in media coverage. Facts can be proven with evidence, while opinions reflect personal beliefs that cannot be objectively verified. Media organizations strategically use facts to promote particular viewpoints and shape public perception. Social media has become crucial in Kenyan politics, allowing leaders to spread information and mobilize supporters. However, these platforms present both dangers and opportunities. During the 2007 election, social media helped spread hate speech and incitement that contributed to violence. Similar concerning trends are emerging as Kenya approaches the 2027 election. The rise of misinformation poses a significant threat because Kenya has limited capacity to fact-check and regulate false content. The article argues that Kenyan mainstream media has recently become "uncharacteristically hostile" toward President William Ruto's government following Deputy President Rigathi Gachagua's impeachment. It claims media outlets now give "prominent attention" to government failures while mentioning achievements only "in passing." The author warns this approach could backfire by creating a confrontational relationship between media and government, potentially leading to a "highly polarised political environment." The document concludes by urging the media to return to a "traditional footing of impartiality" and engage with the President and government through "positive criticism" rather than what it describes as "overt and frequent vilification." [/QUOTE]

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