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[QUOTE="Munyaradzi Mafaro, post: 63743, member: 636"]
Finance Minister Nirmala Sitharaman launched a nationwide awareness campaign on Saturday to help citizens reclaim unclaimed financial assets. The minister emphasized that proper documentation combined with awareness, access, and action would enable people to retrieve money held in safe custody. She requested attendees to serve as campaign ambassadors by informing others about unclaimed assets and directing them to register on the government portal.

Unclaimed financial assets such as insurance policy claims, bank deposits, dividends, shares, and mutual fund proceeds often go unretrieved due to insufficient awareness or outdated account information. Sitharaman credited Prime Minister Narendra Modi for advising her to encourage people to claim their rightful assets. The government pledged to ensure every saved rupee reaches citizens or their legal heirs and nominees. Gujarat became the first state to implement the campaign, which aims to strengthen financial inclusion across households.
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