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Labrish
Nyuuz
Nike hitches its wagon to Kim K's Skims empire
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[QUOTE="Munyaradzi Mafaro, post: 60450, member: 636"] Nike partners with Kim Kardashian's Skims brand to launch NikeSKIMS women's activewear on September 26th. The collaboration merges athletic performance with contemporary fashion aesthetics. Seven product categories span essential bras, leggings, outerwear, and accessories designed for versatile wear. Kim Kardashian, serving as Skims co-founder and chief creative officer, emphasizes the mission to eliminate compromises between function and style. The brand targets women who prioritize both athletic performance and fashionable appearance. Director Janicza Bravo created a promotional short film titled Bodies of Work featuring 50 Nike-sponsored female athletes. Notable participants span Serena Williams, Sha'Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz, and Nelly Korda. These athletes demonstrate various sports and exercises while wearing NikeSKIMS products. The film emphasizes female strength and confidence across different athletic disciplines. Retail availability begins through Nike and Skims websites plus select physical locations and flagship stores in New York City and Los Angeles. [/QUOTE]
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Nike hitches its wagon to Kim K's Skims empire
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