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[QUOTE="Queen, post: 88591, member: 27"]
Omotola Jalade-Ekeinde just pulled a power move with her directorial debut that basically broke the charity model for movies.

The Big Donation
[LIST]
[*]Omotola’s first film ‘Mother’s Love’ is giving away 100 percent of her company’s box office cash.
[*]Every dime from the Nigerian run goes straight to the education nonprofit Slum2School Africa.
[*]Her company RedHot Concepts formally voted to dump all the theatrical proceeds into the cause.
[*]An outside legal team and auditor are watching the funds to keep it all above board.
[/LIST]
Who Showed Up & Who Gets Help
[LIST]
[*]A private screening on March 13, 2026, pulled in over 200 guests including 50 folks from Makoko.
[*]Traditional rulers from the community came through, showing the story hits close to home.
[*]The donation will bankroll education and some housing help for vulnerable families.
[*]Makoko’s own realities are baked into the film’s plot, so the cash is going back where it came from.
[/LIST]
Where This Ranks Historically
[LIST]
[*]Only four other movies in global history have done a full theatrical-proceeds giveaway like this.
[*]Spielberg gave his personal ‘Schindler’s List’ paycheck away, not the whole studio’s box office take.
[*]The #BlackPantherChallenge raised cash for community tickets, not total revenue.
[*]Omotola’s move is way more hardcore than the partial or profit-based stuff Hollywood usually does.
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[/QUOTE]

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