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[QUOTE="Munyaradzi Mafaro, post: 82431, member: 636"]
A boxing coach says the sport needs a cultural shift, not just tougher fighters. Ali Phiri, who runs OTTO Boxing Club, argued Zimbabweans should stop viewing boxing as mere violence. He made the comments earlier this week, pointing to painfully low participation levels locally and internationally over the past year.

Phiri stated the government must step in as a key player. He noted efforts last year went nowhere, hoping for change this spring. The main hurdle is public perception, with many linking the sport only to pain and punishment. He admitted that training is brutally difficult, causing many to quit.

He pointed to nations like Tanzania, where weekly competitions are standard. Zimbabwe lacks that consistent structure. Beyond ringside glory, Phiri highlighted health benefits and career potential. The discipline offers a path away from drug abuse for youth, a pressing issue given doping restrictions.

His promotion camp is trying to spark activity. They aim to host a tri-nation event this spring, inviting boxers from Zambia and Malawi. The goal is a tournament near the end of March. Grassroots expansion is also creeping forward, with new clubs popping up in rural areas like Mvurwi.

The plea is fundamentally about rebranding. Phiri wants boxing to be seen as a pillar of discipline and entertainment, not just a bloody spectacle. Without institutional support, he suggests the sport will keep struggling. The upcoming event serves as a small test for that broader ambition.
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