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[QUOTE="Munyaradzi Mafaro, post: 35196, member: 636"]
The Castle Lager Premier Soccer League has set up shop at the Zimbabwe International Trade Fair in Bulawayo to promote local football. League spokesperson Kudzai Bare said they came to connect with fans, sponsors, and possible business partners. The fair runs through Saturday and is themed "creating a unified economic environment."

PSL officials see the event as a chance to learn from other businesses about their models for success. Their display features videos of past matches, history highlights, and free branded items for visitors. The league wants to transform itself into a more marketable product that can compete commercially.

Bare mentioned they want to increase visibility and gather feedback from everyone who cares about soccer. PSL leaders held workshops earlier this year to hear what clubs, fans, and partners expect from the league. Their presence at the trade fair continues efforts to build stronger connections throughout football.

The main goal remains to get people excited about PSL matches again and create emotional connections to the brand. Finding new business partnerships might determine whether the league can stay strong as sports continue to evolve around commercial support.
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