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[QUOTE="Queen, post: 90204, member: 27"]
Mobile esports got huge before the West logged in. MLBB rules Malaysia and the Philippines, while China’s Honor of Kings earned a Guinness World Record for esports event attendance. Europe and North America remain the weak lanes, though Brazil and LATAM have kept PUBG Mobile and Free Fire ecosystems alive under distinct conditions.

Western clubs once traveled toward the audience. Team Vitality bought Bigetron Esports and planted mobile operations in Jakarta, while Team Liquid, FaZe Clan, and NIP invested abroad. The map is flipping. G2 has partnered with PUBG Mobile Esports to grow Western Europe, and MOONTON Games enlisted PGL and SURGE in Europe alongside NODWIN Gaming across the Americas.

Earlier Western pushes fizzled during the Esports Winter and post-lockdown cooldown. EWC and ENC offer broader bridges, while USA Esports and the Brazilian Alliance of Esports signal regional coordination. Runestone’s Shawn Clarke backs SURGE and NODWIN expansion, and MOONTON’s ESIC framework lowers the entry wall for outside organizers. MENA and Turkey remain expansion targets.

Team Liquid’s Steve Arhancet and Hans Jagnow from the Esports Foundation call mobile esports presence vital.
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