Rehoboth Street Vendors Helping Families Thrive

Street vendors at Rehoboth have multiplied since early this year. They sell everything from produce, clothing, footwear, beauty items, and headwear to hair products. Single mother Caroline Beukes started selling shoes after losing her domestic worker job when her employers relocated to Windhoek. She applied for positions for months without success before purchasing inventory on credit to launch her business. She believes that unemployment nationwide remains challenging and encourages jobless people to create income opportunities.

Beukes spent considerable money preparing resumes and traveling to submit applications. She warns that financial hardship can drive desperate people toward suicide, theft, or illegal trade. Another merchant, Brandon Narib, sells food at his stand. He trained as a chef but never landed work in his field after completing his studies. Despite his small operation, he earns money doing what he loves—cooking for hungry customers.

Customer Lee-Roy Strauss appreciates the growing vendor presence because it saves time compared to waiting in store lines. He sees these entrepreneurs as inspiration for others wanting to start businesses. Strauss believes proper management can lead to significant growth and brand development. He encourages all vendors to maintain cleanliness at their business locations throughout town.