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[QUOTE="Munyaradzi Mafaro, post: 55384, member: 636"]
Alcohol vendors challenged new government regulations through their trade association Wednesday. The Retail Trade Association of Kenya criticized officials for excluding industry representatives during policy creation. Interior Cabinet Secretary Kipchumba Murkomen presented the National Policy for Prevention, Management and Control of Alcohol, Drugs and Substance Abuse. The proposal restricts online alcohol sales, home delivery services, advertising campaigns and celebrity marketing endorsements. Retailers argued they already follow current laws regarding age verification, advertising limits and location requirements.

Trade representatives emphasized their commitment to responsible alcohol sales while demanding transparent consultation processes. The association noted that retail outlets operate successfully near schools and religious buildings without causing youth drinking problems. National Authority for Campaign Against Alcohol and Drug Abuse later clarified that proposed measures remain policy recommendations rather than binding legislation. Officials promised public participation opportunities before implementing any legal changes. Both organizations expressed willingness to collaborate on evidence-based solutions that protect young people while supporting legitimate businesses.
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