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Message: [QUOTE="Shamiso, post: 83397, member: 160"] Rostrum just cut out the middleman with direct deals to Spotify and TikTok. The indie label's parent company secured these licensing agreements while launching its own distribution platform called SpaceHeater. This follows a major financing round that raised significant capital for catalog growth. The platform also holds direct relationships with other major music services. The company appointed an industry veteran as President of the new distribution venture. She previously held senior roles at major distribution firms, building expertise in data strategy. SpaceHeater will now handle distribution for the company's owned and managed record labels. This moves the catalog away from its previous external distributor. An executive stated that direct partnerships provide clarity and alignment with platform directions. He positioned the company as a valued partner at the rightsholder level. The new platform aims to solve pain points around complex catalog migration and limited data access. It is described as an AI-native service providing real-time analytics. The new president expressed excitement about joining the independent team. She noted their ability to turn entrepreneurial ideas into reality. Her focus will include mitigating risks during catalog transfers while uncovering hidden opportunities through data. The platform will audit and enrich metadata during the migration process. A company operations leader praised her deep technical expertise and strategic vision. He stated that her appointment strengthens their goal to become a leading independent distributor. The parent company was established to oversee a growing portfolio of entertainment properties. This shift represents a move to a fully independent operating model. [/QUOTE]

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