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Labrish
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Rudeboy says social media robs musicians of mystique
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[QUOTE="Shamiso, post: 93903, member: 160"] Paul Okoye believes social media has made music stars far less exciting to fans. The Nigerian singer, known as Rudeboy, thinks constant online exposure has taken away the sense of mystery that once came with fame. During a chat with Lun Lifestyle TV, the former P-Square star shared his take on how the music scene has changed. He sees both good and bad in apps such as TikTok and Instagram, which help acts reach fans but also make them far more visible. Back in his P-Square days, fans had few chances to see the duo outside music clips and live shows. That limited access made each new video or public outing a bigger deal, according to Okoye. These days, he sees less value in spending huge sums on music videos. Artists can share dance clips, teasers, and promo posts from their phones, leaving far less suspense when an official video drops. And the fan reaction has changed as well. Okoye thinks people rarely get as starstruck as they once did because their favorite singers appear on their feeds each day. Repeated exposure, in his view, makes even major stars seem more familiar. He even brought Michael Jackson into the debate. Okoye argued that the late pop icon might not have sparked the same intense fan reactions if he had spent his career posting routine promo clips online. Then there is the issue of privacy. Singers face pressure to share bits of their lives, from meals and tears to nights out. What used to stay personal can end up online for anyone to watch. Clubs are part of that shift. Okoye recalled how famous acts could once spend time in private VIP areas. With phones recording almost every outing, he believes those spaces offer far less privacy. Still, he credits online platforms with helping the industry grow. His concern is the pressure to stay active all the time, even when artists have little worth sharing. For Rudeboy, the old gap between fans and stars has largely vanished. He calls the change see-finish, a Nigerian expression for the loss of awe that can come from seeing someone far more often than before. [/QUOTE]
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Labrish
Nyuuz
Rudeboy says social media robs musicians of mystique
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